Endura

Endura Clothing

Endura Clothing Range

Endura Clothing range is available at Cookson Cycles. Whether its a jersey top or just all in jacket we will have the product for you.

Endura Ltd was founded in Edingburgh , Scotland in 1992 by a keen club cyclist when he returned to Scotland from a long stay in Australia. Whilst he lived in Australia he began to enter the cycle portion of team triathlon events and at one event he had his full kit stolen , he then had to replace the kit and that’s when he discovered there was a gap in the market for cycle clothing that would focus on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura Clothing today. So on his return from Australia back to Scotland Jim McFarlane set up Endura Clothing Ltd.

The company initially worked with quality garment factories in central Scotland to provide cycle clothing however it quickly became apparent that general purpose garment factories lacked the specialist knowledge and equipment to manufacture performance cycle clothing and so Endura Clothing began manufacturing all of its own clothing in 1993 and has increased its in-house manufacturing of technical cycle clothing year on year right up to the present time.

Endura’s first offering was its MT500 range of shorts, tights and jerseys which were launched into the market at the time when mountain biking was growing rapidly in popularity. The range was an instant success and established the brand almost overnight as the choice of clothing for the new breed of mountain bikers in the UK.

Since then Endura has grown to become the largest brand of cycle clothing in the UK and now has established or pending distributors around Europe, Scandinavia, Russia, South Africa, Australia, Canada, and the Far East with a range that spans MTB, road and commuter clothing.

In the USA, Endura Clothing is distrbuted by Endura Inc, based in Indianapolis.

In its history, the company has won many magazine product awards along with various industry awards including  Eurobike Design Awards for clothing.

Winners of the 2014 HSBC Global Connections Competition (SME category).

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Showing 1–12 of 16 results